Blue House Marketing Materials
Duration: April 2024 - Current
Type: Freelance, Marketing Materials
My Role: Graphic Designer
About: Blue House is a local, family-owned restaurant that balances authentic Korean cuisine with a modern approach.
Goals: I collaborate closely with the lead designer & project manager, Rachel, on creating print and digital designs to promote restaurant events, products, and marketing campaigns.
Branding
I let their existing brand guide and mood board guide the designs of all marketing materials, to ensure brand consistency.
Yelp Event Design
Blue House partnered with Yelp to host an event for AAPI Heritage Month. I designed event marketing materials such as posters, bifold brochures, promotional stickers, coupons, and table signs.
Van Vinyl Design
Blue House does catering, and I helped create a minimal and simple design for their vans, to act like a moving business card.
Restaurant Posters
I designed restaurant posters to promote menu products and their special events.
Social Media Design
In collaboration with the social team, I created Instagram posts and stories to align with marketing campaigns.
Food Illustrations
I had fun crafting food illustrations based on their menu items, as a way to expand their brand identity/vocabulary.